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CMR Marketing Benefits


An array of benefits is at your fingertips when you join the Community of Minnesota Resorts. A robust membership website, pooled resources for larger marketing promotions, marketing conferences, and more help us help you.
From pay-per-click google ads, targeted email campaigns, tv commercials and more, the Community of Minnesota Resorts has resources to keep members top of mind for vacationers.

Resort Directory – CMR Website

Personalized Listing of your resort on this Resort Directory (Update your own listing.  Add photos or, change text at will.  Searchable by state map, name or amenity preference – including campsite resorts.  Link directly to your own website – reciprocal links heighten your search rankings.)

For an overview of the CMR website- resort and campground directory and how guests can search for your resort, why your CMR website listing is a valuable membership benefit, and how to login and change your password check out the resources below.

Group Marketing

One of the advantages of membership to a group like the CMR, is that we can “pool” our resources to create much bigger marketing promotions.

Most smaller family vacation resorts couldn’t afford these more expensive strategies on their own – but together, we can!

The main goal of these group marketing efforts is to drive traffic to this website’s resort directory and then directly to any of our member websites.

In 2019, we ran Google Adwords and targeted E-mail Campaigns.

We also started a Blog, published twice monthly, with a variety of member writers.  These blogs are intended to increase search engine optimization. We also encourage our members to link to these blogs from their own social media avenues to increase their own website’s SEO.

Pay Per Click web marketing to steer traffic to CMR website.

(50% ad buys are out-of-state.)

Banner Ad on Explore Minnesota Tourism website

For example, a big buy marketing effort involved THREE $2,000 co-op banner ads on the state’s tourism website.

Flash Ads

CMR collaborated with EMT the last several years to create Flash Ads on major newspaper websites in Omaha, De Moines, Chicago and Minneapolis. All are trackable by separate domains.  Ad view impressions averaged 178,000 monthly.

TV Commercials

In recent years, the CMR initiated a partnership with EMT (Explore Minnesota Tourism) and MRCA (Minnesota Resort & Campground Association) to create a 30 second television spot which aired in Minneapolis and Chicago areas.

Downloadable CMR logos