CMR Marketing Benefits

billboard for CMR You gotta be loony
Billboards on major highways in Twin Cities, Des Moines, Fargo

An array of benefits is at your fingertips when you join the Community of Minnesota Resorts.

● 30,000+ website visits each year from potential resort guests
● Social media accounts with thousands of followers interested in resorts and campgrounds.
● An analytics infrastructure to create, track, and optimize digital ad campaigns
● Educational marketing opportunities at conferences and seasonal classes.

A robust membership website, pooled resources for larger marketing promotions, marketing classes, and more!

Thank you, Explore minnesota tourism

As a group, "pooling" our resources, we are able to partake in larger marketing campaigns in which most of us Mom & Pop resorters are unable to afford alone.

The following list of strategies are only a few of the items our group has attempted in order to drive more traffic to the Resort Directory portion of this website.   None of them would be possible with the grant partnership assistance of our state level tourism entity:  Explore Minnesota Tourism.

At right, view our group thanking long-time EMT representative, David Bergman, a champion for resorts!

Group Marketing

blogs

We started a Blog in 2019, published twice monthly, with a variety of member writers.  These blogs are intended to increase search engine optimization with continual fresh, organic and authentic content. We also encourage our members to link to these blogs from their own social media avenues to increase their own website’s SEO.

Google Adwords

Stats have been best tracked for our particular group through adwords.

Targeted E-mail Campaigns

Partnering with the Twin Cities Star Tribune, we have run several successful e-mail campaigns to promote traffic to our Resort Directory.

Pay Per Clicks

(50% ad buys are out-of-state.  We have targeted Des Moines, Omaha, Fargo, Chicago, etc.)

Banner Ad on Explore Minnesota Tourism website

For example, a big buy marketing effort involved THREE $2,000 co-op banner ads on the state’s tourism website.

Flash Ads

CMR collaborated with EMT to create Flash Ads on major newspaper websites in Omaha, Des Moines, Chicago and Minneapolis. All are trackable by separate domains.  Ad view impressions averaged 178,000 monthly.

Radio Commercials

BOB Total Country (105.5 St Cloud, 106.1 Twin Cities, 107.5 Faribault) ran a radio ad for us in 2021.  Their radio towers cover 72% of the population of Minnesota, caters to active Minnesotans and has a prime target audience: 35-54, seconday 55+.

Listen to Radio Commercial

TV Commercials

In past years, the CMR partnered with EMT (Explore Minnesota Tourism) with a 30 second television spot which aired in Minneapolis and Chicago areas.