School of Resorting

Fall Conference
Spring Workshop
Printable CMR Education Benefits
Education Main page w/ upcoming events


PAST CLASSES – Forms and Video Clips to view below

Saturday, February 13, 2021

Show & Tell Kid’s Crafts Class –  folding an origami frog, drawing a fish pop-up, weaving an unusual friendship bracelet.  Dozens of other ideas were discussed, shown & told about.   


On January 27, 2021, the CMR hosted a 4-hour marketing workshop developed by Pinnacle Marketing Group (an associate member of the CMR) with 21 attendees via Zoom meeting.  Five team members at Pinnacle traded off sharing their experience and wisdom on social media platforms, google forums and more specifically:  the customer journey.  All attendees received a recording of the session, of which many commented they will be reviewing as there was a lot of content to digest.   😊  

“This was my third seminar with Pinnacle Marketing and every time I’ve taken away more than one nugget that I then implemented and watched  enhance my business and bottom dollar. The fact that they are offering their knowledge for the small cost of the seminar is a great value. I found myself working on my website and correcting things the entire time during the seminar as they offered such good information. I once heard someone say, “Once you stop learning, you’re dead.”  Even after 20 years in the industry, I’m grateful for services like what Pinnacle provides.”   Heather Sams, Campfire Bay Resort


RESERVATION SOFTWARE Group Demonstrations:  When viewing a system demo, it can often feel overwhelming.  It can be helpful to have others raising a question or clarification you didn’t even think to ask as you process other information you were just shown.  Use the group to help you make an informed decision whether to try out a new reservation system, simply scope out a possible future system, or if you already have one of the following systems; learn about new, updated, or existing features you may not be fully utilizing.  

Tuesday, January 12, 2021 @ 9 a.m.

Thursday, January 14, 2021
@ 9 a.m.

Tuesday, February 23, 2021 @ 10 a.m.   Banter Software

Instagram Class from Pinnacle exclusive to Community of Minnesota Resorts

Wednesday, December 16th, 2020 @ 1 p.m.
Follow-Up Class w/ Pinnacle Marketing Group on Instagram 101.  For all 10 attendees, follow the group e-mails for homework assignments:  find 3 other businesses doing posts you’d like to emulate, try a contest or giveaway, edit a video clip with InShot app, implement posts as seen in examples and share your experience with the rest of class.   A recording of this workshop has been sent to all registered attendees.

IF YOU MISSED THIS CLASS AND WOULD BE INTERESTED IN A FUTURE ONE, contact Timberly Christianson, CMR Education Chair at (or Kim Bowen, School of Resorting Assistant


How do we handle Covid?!  Spring 2020

The CMR Education Committee & Board has put together a panel to help us all through Covid-19 cleaning & procedure changes we are all working through together. Please join us in helping each other build community and prepare for our next season together, we are resorters helping resorters.

Call One Topic: Cleaning during Covid-19 with non-toxic cleaners & all topics pertaining to cleaning “inside the cabin.”   See also – flyer created by Kim Bowen, Crow Wing Crest Lodge: Non-Toxic EPA Approved Covid Disinfectants & EPA Comparison Chart

Call Two Topic: Procedure changes, group activities, & using communal spaces during Covid-19.

Follow Up Zoom Call below – It has been a month since our last Q&A call & now we’ve all had a chance to put into practice all of the new procedures we’ve worked so hard on creating.

How have they gone? What has worked REALLY well for you & your guests? How were your openers? Let’s discuss!
Additionally, we will hear about:
・ Legislative updates | CMR Lobbyist, Joel Carlson
・Creating operating plans & COVID-19 updates | Mat Keller, RN
・CMR Membership updates | CMR President, Clint Mueller