“Thank you to all who were on board for the website’s Last Minute Openings (LMO) web enhancement. I have been able to fill the openings I had for the last 4 weeks. We were concerned a month and a half ago. Yesterday I spoke to two people about cabins. At that time I had just filled the vacancy for the week they were looking. I had to tell them I was full, and when I tried to explain about CMR’s LMO, they told me they were already on CMR’s LMO map page. That is how they had called us!” – Jim Eickhorst, Kohl’s Resort
The main goal of these group marketing efforts is to drive traffic to this website’s resort directory and then directly to any of our member websites.
In 2019, we ran Google Adwords and targeted E-mail Campaigns. We also started a Blog, published twice monthly, with a variety of member writers. These blogs are intended to increase search engine optimization. We also encourage our members to link to these blogs from their own social media avenues to increase their own website’s SEO.
In the past few years, we’ve tried:
Pay Per Click web marketing to steer traffic to CMR website. (50% ad buys are out-of-state.)
Banner Ad on Explore Minnesota Tourism website
For example, a big buy marketing effort involved THREE $2,000 co-op banner ads on the state’s tourism website.
CMR collaborated with EMT the last several years to create Flash Ads on major newspaper websites in Omaha, De Moines, Chicago and Minneapolis. All are trackable by separate domains. Ad view impressions averaged 178,000 monthly.
In recent years, the CMR initiated a partnership with EMT (Explore Minnesota Tourism) and MRCA (Minnesota Resort & Campground Association) to create a 30 second television spot which aired in Minneapolis and Chicago areas.